Icons, in the long run, drive brand recognition and they signal who we are as a brand community. So, basically, the change was not because the old logo was too boring to look at, but because logos serve a brand as an icon.
Google logo maker movie#
Google’s tie-up with Alphabet was looking at a movie that was directed to narrow Google’s scope to Google, Nest Labs, Calico, and other businesses including Google X, Google Capital, and Google Ventures. The company displayed an interest in car design, eyewear devices, global mapping, net neutrality, advertising sales, and even went on to buy YouTube. Google, which launched only as a search engine at first, found itself coming a long way. DIGGING DEEPER INTO GOOGLE LOGO HISTORY: WHY DID GOOGLE CREATE A NEW LOGO? This made the logo’s display better and clever on smaller screens and devices with lower bandwidth connections. In addition, Google also took this opportunity to bring in version changes to the logo.
The dots swell like a wave, mimic sound equalizer visuals, and, you never know, might as well take more forms and visuals over time. Other obvious, noticeable, and interesting change was the accessorized, animated dots of red, blue, yellow, and green. The logo, also, displayed a striking similarity with Alphabet typeface, perhaps to demonstrate the tie between Alphabet and Google. The iconic coloring of green, red, yellow, blue was retained, however, the coloring was softened in the new logo. Unlike Google’s previous logo which was in a Serif font, Google’s new logo was created in a Sans Serif font. Let’s find out that and more! What really is so ‘new’ about Google’s new logo?
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